Strategic role within powerful global organisation
News
Last week during the GPA CEO Summit, Marjolein Koens-Schaddelee, managing director at AVEX NL and Future CEO of AVEX Group, was elected as one of the new board members of GPA. We congratulate Marjolein on this honorable appointment within GPA!
Inspiring
For GPA Marjolein’s passion and forward-thinking vision will drive GPA’s continued evolution. At the same time, her board role deepens our integration within the global AV community, giving us even more direct access to international market insights, expertise and best practices from all over the world.
Pictures:
CEO’s of GPA at the yearly GPA CEO Summit 2025
Marjolein Koens-Schaddelee at the GPA CEO Summit,
representing the Netherlands together with
Helma Schaddelee (Program Manager AVEX)
and René Schaddelee (CEO of AVEX)
Marjolein Koens-Schaddelee reflects on an incredible week at the GPA CEO Summit: “I feel honored, energized, grateful. To be chosen by such an inspiring group of global AV leaders is truly humbling.“
This year, the annual GPA CEO Summit brought together 31 CEOs and representatives of GPA and global partners from more than 50 countries. The summit is dedicated to high-level strategic alignment and shaping the future of global collaboration. It’s foundational to GPA’s global mission, delivering significant value to partners and enterprise clients.
“I feel honored, energized, grateful. To be chosen by such an inspiring group of global AV leaders is truly humbling.“
GPA Board of Directors
Marjolein will join the GPA board on January 1, 2026 for the next 3 years. The seven-person Board of Directors is drawn from executive leaders from within GPA RBU’s and provides guidance and direction to GPA BV’s executive leadership.
The composition of the GPA Board from 2026 will be:
- David Carrol (Ireland)
- David Lesch (Czech Republic)
- Hans Ulmer (Brazil)
- Susan Stechly (Canada)
- Simon Robinson (New Zealand)
- Roger Patrick (USA)
- Marjolein Koens-Schaddelee (Netherlands)
AVEX and GPA
In 2016, the family-owned company AVEX became a shareholder in GPA, one of the largest system integrators globally. GPA comprises nearly 30 regional business units and employs over 6,000 professionals, offering worldwide coverage across more than 50 countries. AVEX serves as the exclusive GPA regional business unit for Belgium, Luxembourg, the Netherlands, and the United Kingdom. GPA has played a significant role in AVEX’s growth and the expansion of its international client portfolio.
