I travel quite a lot in my job and whether you’re in America or Japan, the process is the same and the coffee tastes the same. You know what you’re getting, they’re consistent. Consistency, that’s something these franchise chains discovered.
It’s the same in the audiovisual field. Along with globalisation, clients often want a standardised environment. The CEO who travels around the world wants the same experience at all branches. The big advantage is that he no longer has to find out how things work, such as the set-up of a conference room with a range of audiovisual facilities. Based on the GPA, we advocate structuring these consistent methods.
One good example is the shop floor control concept of the GPA. Thanks to this concept, fitters and builders know exactly how to install the specific solution. This is, in a way, comparable to the manual and the famous key for furniture made by a famous Scandinavian chain, but in this case, it’s an automated online step-by-step plan.
The GPA, however, takes it a step further. We think along with our global clients. We also create a catalogue for them with standard solutions for their global offices. Predictability in terms of configuration and price is high on the agenda. This prevents surprises upon completion.