(Video) The new EMEAR headquarters of ASICS


The famous sports and lifestyle brand ASICS has moved earlier this year into a new EMEAR head office near Amsterdam (NL).
From this new headquarters, the brand wants to facilitate its growth in Europe, the Middle East, Africa and Russia.

Experience the brand

AVEX has provided the impressive building with the most diverse audiovisual solutions as welcome screens, large LED screens and videowalls. These sparkling Samsung displays show attractive content which contributes to the Asics corporate branding.

For the new 11,000 m² EMEAR head office, sport, health, cooperation and transparency are the most important principles.


At the heart of the atrium is “ASICS World”, a unique and three-dimensional showcase in which the various brands are exhibited within ASICS. It also houses functions such as a stage, meeting rooms and a design center.

On the ground floor, around ASICS World, there are various functions, such as a Power Health Bar, the ASICS fitness room, showrooms and an ASICS brand store.

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