Eric Greenop the new Managing Director AVEX UK


It is a hugely interesting time for our industry and for global business

Eric Greenop has joined AVEX International as Managing Director of AVEX UK. His new role is based in the company’s centre of London office. For more than 30 years AVEX has provided clients at home and abroad with industry leading audio-visual solutions and services, building a strong reputation and an impressive portfolio of corporate clients through its focus on quality and customer service.

Eric is well known to both AVEX and throughout the global AV/UC industry, as a long-serving Board Member and now also Chairman of GPA. He brings to AVEX over 35 years of global Senior and Executive Management experience with technology vendors, service providers and international program management organisations.

For the last 10 years Eric was Owner and CEO of Asnet in New Zealand where the original primarily VC equipment provider was transformed into its leading AV/UC solutions and services company through the initiation of new partnerships and early introduction of innovative services.

Eric Greenop AVEX UK

Eric Greenop: “I am delighted to be joining AVEX International as MD of the UK entity and looking forward very much to working with Rene Schaddelee and his excellent team to grow the domestic and international AVEX / GPA business. It is a hugely interesting time for our industry and for global opportunities. What better place to be than London, on the back of Brexit and COVID to address this unique, once in a lifetime challenge ”.

The AVEX International team has a strong focus on the growing UK market and is also the GPA’s Regional Business Unit (RBU). As an RBU, AVEX represents the GPA for the United Kingdom, the Netherlands, Belgium and Luxembourg. Through offering a unique innovative global services delivery model it serves many international corporate clients in over 50 countries around the world.

René Schaddelee, CEO of AVEX: “I am very pleased that Eric Greenop, with his extensive global industry and market experience will lead our AVEX UK office. In recent years AVEX has experienced rapid demand in the requirement for international integrated collaboration services. Clients are looking for a partner that can take care of the complex audio-visual projects, design, fully program-managed implementation and ongoing service management across complex international borders. AVEX together with GPA provides just that”.