Digital signage is audiovisual communication on displays that focuses on a specific target group. It is derived from the word broadcasting, but broadcasting is aimed at a much larger target group, such as television commercials. Digital signage, as the word ‘narrow’ suggests, focuses on a smaller and more specific target group. Think of advertising screens in shops or the screens with the menu at a take-away restaurant. For many companies with physical locations, it is an indispensable function to send information to the target group.
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Digital signage is becoming more and more popular. These are, for example, the digital signage displays in hospitals or the menu in the Mc Drive. But what exactly does digital signage mean? we are going to make this clear in this digital signage blog.
But why is digital signage so important?
Digital signage is a very important and effective tool in many different locations such as, shop floors, airports and hospitals.
- Targeted communication: It enables organizations to share specific information with a selected audience at the right time and place.
- Higher engagement: Through visual and dynamic content, digital signage attracts attention and increases audience engagement.
- Flexibility and real-time updates: Narrowcasting allows content to be updated in real time, enabling organizations to respond quickly to changes and present up-to-date information.
- Effective Marketing Tool: Narrowcasting provides marketers with a powerful tool to get their messages across and target specific audiences.
- Improving internal communication: Narrowcasting can be used for internal communication within organizations, keeping employees informed of important information and increasing involvement.And there are countless other advantages of narrowcasting.
With digital signage, information becomes a painterly palette, blending targeted colors and shapes to bring the audience’s imagination to life.
And what exactly is the difference between narrowcasting and digital signage?
Both words are often used synonymously. Where the word narrowcasting comes up more often in the Netherlands, the term digital signage is used more often worldwide. If we then look critically at a difference between the two words, it comes down to the fact that digital signage contains all forms of screen communication, and narrowcasting contains specific expressions at a specific location.
Is digital signage a difficult system?
No, that’s not the case. Digital signage consists of only 3 components. A screen on which the messages can be seen, the media player where all files are stored and the software that allows the screens to be operated and monitored from a central point.
AVEX can help your company with the complete installation and management of a narrowcasting project.
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Would you like to know more about the possibilities AVEX and Digital Signage can offer? Please contact us.
0203 915 2266info@avex-int.com