What is BRIX zero?

Many facility, sustainability, and AV managers are accustomed to traditional AV procurement. Circular AV solutions are still uncharted territory for many. As a result, opportunities for sustainability, cost savings, and simplified management often remain untapped.

As a pioneer in circular AV solutions, AVEX has gained valuable practical experience with clients such as ABN AMRO’s CIRCL and the Marie-Stella-Maris retail chain. We have combined this experience in BRIX zero: the sustainable AV solution for meeting rooms and digital signage.

In this article, you’ll discover:

• What BRIX zero is and how it works
• Where the name BRIX zero comes from
• The advantages of circular AV vs traditional purchase
• An overview of the most important differences
• How you can take the first step yourself

After reading, you’ll know exactly what BRIX zero entails and which opportunities it brings to your organisation.

Where does the name BRIX zero come from?

Before diving into the functionalities, it’s good to understand where the name comes from and what this says about the concept.

The name BRIX zero consists of two important principles:

• BRIX refers to bricks: building blocks. The concept is modular and therefore suitable for common AV installations, meeting rooms, and digital signage.
• Zero means zero emissions and zero waste: fully carbon neutral and maximally circular.

Together, they form the foundation of BRIX zero: a future-proof, scalable, and sustainable AV solution for meeting rooms and digital signage.

What is BRIX zero?

BRIX zero was developed to help organisations use modern AV technology, without the burden of ownership, ageing, or waste streams.

BRIX zero is a fully carbon neutral and circular audiovisual solution for meeting rooms and digital signage. Developed by AVEX and offered as Product-as-a-Service. Instead of purchasing AV equipment, you lease it for a set monthly amount. AVEX remains the owner and takes care of everything: installation, maintenance, upgrades, reuse, and responsible recycling.

This way, you always have modern, reliable AV technology without depreciation, ageing, or waste. On top of that, you receive transparent reports about circularity and CO₂ impact, supporting your sustainability goals and CSRD compliance.

Why do organisations choose BRIX zero?

Many organisations encounter the same bottlenecks when it comes to traditional AV purchase. BRIX zero offers a circular alternative that addresses these challenges simply and measurably.

Traditional AV purchase often comes with high initial investments, fragmented management, and minimal insights into sustainable impact. As a result, and AV environment arises that quickly becomes outdated, is difficult to maintain, and is hardly reportable within frameworks such as CSRD. BRIX zero tackles these challenges comprehensively.

1. No worries about maintenance, upgrades, or recycling
   Because AVEX stays owner of the equipment, we take over all operational tasks, maintenance, malfunctions, software updates, replacement, and end-of-life recycling. Because of this, you have an AV environment that always works. Without administrative burden or risk.
2. Transparent CSRD reports
   BRIX zero is developed circularly and is fully carbon neutral. You receive clear reports with information about CO₂ savings, material reuse, and waste reduction. With this, you can demonstrate sustainability to internal stakeholders, auditors, or external reporting.
3. Flexible, always up-to-date technology
   Do you want to expand, relocate, or upgrade? Then the solution easily adapts itself. BRIX zero is developed modular. Therefore, adjustments have minimal impact on planning or costs. You always have access to modern equipment that suits your organisation.
4. Predictable monthly costs
   You replace big investments with a clear monthly budget. That means no budget fluctuations, not unexpected costs, and full grip on your AV expenses. Especially for growing organisations or locations with many screens, this ensures better financial planning.

What does BRIX zero actually bring you?

The benefits become truly visible when you look at what they bring you on a daily basis. That’s why we outline the main results below in concrete terms.

1. Less administrative burden 
   With BRIX zero, outdated tasks such as depreciation, registration, warranty management, individual maintenance plans, and phasing out obsolete equipment are eliminated. AVEX manages the entire lifecycle: from installation to recycling. Therefore, you spend less time on operational AV matters and can focus more on your own work.
2. Direct contribution to sustainability goals
   Each set within BRIX zero is fully carbon neutral and circular. You receive measurable reports that help with CSRD requirements or internal sustainability reports. With this, you can concretely prove that your AV environment contributes to CO₂ reduction, waste minimisation, and reuse.
3. Flexibility in growth and technology
   Does your organisation change? Then your AV environment easily grows with you. You can upscale or downscale, upgrade equipment, or adjust the funtionality without repeated investments. So, you’re always up to date, without remaining hardware or unexpected costs.
4. One contact point for everything regarding AV
   Instead of multiple suppliers or seperate contracts, you have a single party for installation, maintenance, service, malfunctions, upgrades, and recycling. Because of this, you can shift faster, malfunctions are resolved quicker, and you have a clear overview of agreements and costs.

This table shows the impact of traditional AV ownership versus a circular BRIX Zero solution on raw materials, waste, CO₂ emissions, lifespan and responsibility:

How does it work in practice?

The trajectory was kept simple on purpose, so you can start quickly without complex processes or long preparation time.

1. Introduction or demo
   You schedule a short online or in-person demo where you see the hardware, software, and the circular model in practice. This immediately gives a concrete idea of the possibilities.
2. Inventory of wishes and current situation
   Together with a specialist you discuss:
   ✅ which rooms or signage locations you have
   ✅ which equipment there is now
   ✅ what the technical requirements are
   ✅ which sustainability or reporting needs your organisation has 
   👉 This creates a clear starting point.
3. Custom proposal
   You receive a clear proposal with: 
   ✅ the monthly costs
   ✅ which equipment will be delivered
   ✅ the reporting formats
   ✅ the expected CO₂ and waste reduction
   ✅ the planning for installation and management
   👉 That way you know exactly what to expect in advance.
4. Implementation by AVEX
   AVEX installs the equipment, sets up systems, and tests whether everything works as planned. If desired, old equipment gets processed circularly or disposed of responsibly.
5. Use & continuous optimisation
   After installation, AVEX retains ownership and administration. Malfunctions, replacements, upgrades, and reporting are handled automatically. You receive continuous insights and don’t have to take care of anything – except notifying us when something changes in your organisation.

Ready for the next step?

You now know what BRIX zero is, how it works, where the name comes from, and which advantages it offers your organisation.

Many organisations struggle with traditional AV purchase: high costs, ageing, administrative burden, and lack of sustainability. BRIX zero tackles those exact challenges.

As pioneer in circular AV and through experience with customers such as Marie-Stella-Maris, AVEX combines practical knowledge with sustainable innovation.

Want to discover how BRIX zero can benefit your organisation?
Schedule a non-obligatory advisory meeting or demo via kveenhuis@avex.nl.