3 years later: how BENU Pharmacy still manages national and local communication with 655 screens.
At AVEX, we know that as organisation, you want to keep control over your communication. And you want to keep customers informed in a timely and relevant way, without having to manage every branche seperately. You have a need for a solution that’s scalable, simple to operate, and offers room for local communication.
That’s exactly what BENU Pharmacy achieved with AVEX Digital Signage.
With 345 pharmacies in the Netherlands, BENU had been dependent on printed posters, seperate statements, and manual actions for years. This didn’t just cost time and money, but also limited the effectiveness and relevance of their communication. Especially for national campaigns and temporary promotions this was becoming more difficult.
BENU was looking for a solution that:
combines national and local communication
can be adjusted quickly
can be managed centrally
is easy to use in the workplace
Together with BENU, we developed a signage solution that suits a modern, national organisation.
655 screens, spread out over 345 pharmacies
Central CMS for national campaigns
Possibility for local branches to add their own content
Professional templates and guidance from AVEX Creative Services
Full support with content planning, publication, and management
As branche, we don’t have to worry about anything. Our headquarters take care of everything for us. And if we do want to share something locally, such as an information evening about diabetes, then we can easily do that ourselves.
To support the headquarters of BENU, AVEX’s Creative Services team helps with:
designing screen content according to the house style
planning and publishing campaigns in the Scala CMS environment
coordinating content for national and local purposes
This is how the communication department of BENU stays focused on strategy and content, while AVEX takes care of the operational execution.
The client experience improved significantly. We can also respond quickly to current events, and see that customers ask questions more often. Also about non-prescription related topics.
After three years of daily use, BENU shows how a well-designed signage solution is not only technically stable, but also contributes to customer experience, internal involvement, and efficient collaboration between branches and headquarters:
For this solution, digital signage software from Scala is used, which allows BENU to manage content centrally and dynamically and distribute it to all connected screens. The software makes it possible to schedule content both centrally and decentrally, based on location, time, and target audience. Because of the connection with existing IT structures and a user-friendly interface, it’s possible to quickly act on campaigns, season-related communication, and current events.
AVEX was responsible for:
The delivery and installation of all screens and media players on 345 locations
The technological design of the Scala environment, including structure and user roles
Together, this forms the foundation for a signage network that’s scalable, stable, and future-oriented.
The screens don’t just have a modern appearance, but also stimulate our team to stay on top of current events. Customers think it’s clear and relevant.
Below, you’ll find the most frequently asked questions of organisation that are looking for scalable, flexible, and professional screen communication. Is your question not here? Don’t hesitate to contact us.
Absolutely. This approach works perfectly for retail chains, banks, service providers, and other organisations with many locations.
Yes. Per location, specific rights can be granted to add own messages in line with the house style.
Yes. Our AVEX Creative Services team supports in design, layout, planning, and publication.
Yes. This solution is designed for big networks with central and decentral communication needs.
No. We can deploy in phases, for example, with a pilot in a region or a couple of testing locations.
AVEX offers national service & support. With technical issues, we ensure quick replacement or repairment, fostering continuity. In many cases, we even do this remote.
No. The CMS is user-friendly and designed for non-technical users. After a short training period, everyone can start using it.
Yes. We can connect dynamic content blocks to external sources such as APIs, so that information gets updated automatically.
Absolutely. Aside from client-oriented messages, you can use the screens for internal updates, news, or employee workshops.
We provide screens in diverse sizes, suitable for the location and use. From compact displays for display counters to big screens in shop windows.
