35 YEARS Reliable. Innovative. Committed.

New AVEX London Experience Centre


Official opening London Experience Centre

12 December 2023. With a smooth scissor move and collective cheers, the official opening of our brand new office and Experience Centre in the heart of London was a fact. The event marked an important milestone in the journey of our international family-owned business.

The opening ceremony was not just a local celebration; it was also a synchronised opening event with 6 other GPA offices around the world, including New York, where the ribbon-cutting ceremony was streamed live. This virtual connection brought together the company’s global network and demonstrated its commitment to collaboration and shared success.

As the evening progressed, the Experience Centre turned into a vibrant hub of interaction, where guests and colleagues mingled over snacks and drinks and experienced the latest audio-visual solutions.

“London is a global business hub that attracts multinationals and market leaders. With a dedicated Experience Centre in this vibrant city, we are strategically positioning ourselves at the heart of innovation and commerce, providing a focal point where customers can immerse themselves in cutting-edge audiovisual technologies,” said Wissam Choucair, Managing Director of AVEX UK.

Pictured above, left to right: René Schaddelee (CEO AVEX), Wissam Choucair (Managing Director AVEX UK), Byron Tarry (CEO GPA)

The successful opening of the London Experience Centre marks an important step forward in GPA and AVEX UK’s journey as an international company. It confirms the commitment to delivering exceptional customer service, innovative solutions and a global presence that extends to the world’s most dynamic business centres.

With this expansion, AVEX UK and GPA are strengthening their position as leading providers of audio-visual solutions that enable customers to achieve their communication and collaboration goals in the ever-changing world of technology. The London showroom is a demonstration of commitment to shaping the future of the audiovisual industry.


AVEX NL Breukelen (Headquarters)
AVEX NL, Den Haag
AVEX NL, Zwolle
AVEX UK, London
AVEX BE, Brussels