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Strengthening Management Team AVEX

We are please to introduce...


The world of today and tomorrow demands more effective ways of working and communicating. The AVEX Group contributes to this with leading audiovisual solutions from its offices in the Netherlands, Belgium and the UK. To be ready for the future and further expand its market position, AVEX has strengthened its organisation in a number of positions. We are pleased to introduce…

From 11 September 2023, Joost Deckers will join the Management Board of AVEX in the role of Managing Director for the AVEX Group. Joost will also fulfill the role of Managing Director AVEX Netherlands. Joost is 54 years old and has a highly successful track record of 30 years in the AV and ICT industry. Previously, he held management positions within KPN, Talk & Vision, Ricoh and PinkRoccade Healthcare. Over the past five years, Joost has built a strong cloud proposition for the medical market as Managing Director of PinkRoccade Cloud Solutions.

Joost Deckers
Madelon van Leenen

From 1 October 2023, Madelon van Leenen will fulfill the position of Chief Financial Officer within the AVEX Group. Madelon is 33 years old and has a background in business administration, complemented by a master’s degree in Finance & Control and MBA. In recent years, Madelon has held the position of CFO and managing director at, among others, a software automation company.

From 1 August 2023, Wissam Choucair has started in the position of Managing Director AVEX UK. Wissam is 42 years old and has extensive experience in both operations and commerce. In recent years, Wissam has held various management positions at internationally operating companies in the lighting industry.

Wissam Choucair

From 1 July 2023, Erwin Schmitz joined AVEX’s Management Team from his current position as commercially responsible within AVEX NL. Erwin is 34 years old and has made a major contribution to the growth of AVEX in recent years. In his new position, he will set the course together with the rest of the MT to further strengthen AVEX’s market position.

With these appointments within both the AVEX Group and the organisation within the various countries, AVEX will be even better able to provide its customers with the right solutions and to further expand its position in the market.


AVEX works with over 250 employees in the Netherlands, Belgium/Luxembourg and the UK on large and small projects in the field of audiovisual project design and event support. The originally Dutch family business AVEX joined GPA, the global AV System Integrator, as a shareholder in 2016. GPA consists of 26 regional Business Units with 4,800 professionals with global coverage in more than 50 countries. AVEX is the exclusive GPA Business Unit for the Netherlands, Belgium/Luxembourg and the UK.