Top 4 Studio Setups for Corporate Communication [Guide 2025-2026]

Your organisation would like to have its own studio, but you’re unsure which setup best suits your needs. Too many choices, too many technical specifications, and, above all, the fear of making the wrong decision that will turn out to be expensive.

I’m Jacqueline Borremans, Business Consultant at AVEX. In my years of experience, my colleagues and I have helped many organisations realise their ideal studio setup, from international law firms to government organisations.

In this article, you’ll discover:

• The 4 most practical studio setups for corporate communications

• Which setup suits your organisation and objectives

• Realistic cost expectations and complexity levels

• Concrete advantages and disadvantages of each setup

• A practical decision-making tool to help you make the right choice

After reading this article, you’ll know which studio setup suits your organisation, budget, and ambitions.

Setup 1: The Executive Studio for CEO communications

Perfect for: CEO updates, management communications, and personal messages

What does this studio setup entail?
A simple, professional setup with a single camera, targeted lighting, and high-quality audio. The focus is on a single speaker who addresses the viewer directly.

Technical specifications of an executive studio:

• 1 professional camera on a tripod

• 3-point LED lighting set

• Wireless lavalier microphone

• Simple background or branded backdrop

• Basic recording software

Who suits this setup?
Organisations where the CEO, director or management team regularly wants to share personal messages with employees, stakeholders or customers.

Advantages:

• Quick and easy to use

• Minimal technical knowledge required

• Affordable investment (€15.000 – €25.000)

• Professional appearance for individual speakers

• Small space requirements (15m² sufficient)

Disadvantages:

• Limited to one speaker

• Little visual variation possible

Practical example of corporate communication with an Executive studio:
A medium-sized consultancy organisation uses this setup for monthly CEO updates. The director records a professional message in 15 minutes, which is sent to all 200 employees.

Setup 2: The interview Studio for customer conversations and internal knowledge sharing

Perfect for: Podcasts, customer interviews, expertise sessions and Q&As

What does this studio setup entail?
A setup for two people with multiple cameras to capture dynamic conversations. Ideal for interviews, discussions and interactive content.

Technical specifications of the Interview Studio:

• 2-3 cameras for different angles

• Professional audio systems with multiple microphones

• Flexible lighting plan

• Interview set with two chairs or table setting

• Simple video mixer for multi-camera switching

Who suits this setup?
Organisations that want to share expertise through interviews, record customer testimonials, or professionally produce internal knowledge sessions.

Advantages:

• Ideal for interactive content

• Professional multi-camera experience

• Flexible use for different formats

• Better engagement through conversation format

Disadvantages:

• Greater technical complexity

• Higher investment (€35.000 – €50.000)

• More space required (25m² minimum)

• Training for operators required

Practical example of corporate communication with an Interview Studio:
A financial services provider uses this setop for monthly market analyses in which external experts are interviewed by their own specialists.

Setup 3: The best studio for webinars and online events

Perfect for: Livestreaming, large presentations, product demonstrations

What does this studio setup entail?
A professional setup that combines livestreaming and recording, with options for presentations, product demos and interaction with online audience.

Technical specifications of the Webinar Studio:

• 3-4 professional cameras

• Professional streaming platform

• Large display for presentations/slides

• Advanced audio with wireless systems

• Professional lighting for different scenarios

• Streaming software with audience interaction tools

Who suits this setup?
Organisations that regularly organise webinars, hold product launches, or want to broadcast live training sessions to large groups.

Advantages:

• Possibility for live interaction with audiences

• Professional streaming quality

• Suitable for large events

• Recording and livestreaming in one

• High engagement through interactivity

Disadvantages:

• Significant investment (€60.000 – €90.000)

• Requires a lot of technical expertise

• Requires a larger space (35m² minimum)

• More complex workflow and preparation

Practical example of a corporate webinar using this setup:
A technology company uses this setup for monthly product updates, during which customers can ask questions live and receive immediate answers.

Setup 4: The Multifunctional Studio for companies with diverse content needs

Perfect for: Organisations with diverse content needs

What does this studio setup entail?
A flexible setup that can be quickly adapted for different scenarios: from management updates to training videos and from interviews to product demonstrations.

Technical specifications:

• Modular camera system (2-4 cameras)

• Flexible lighting plan with presets

• Versatile audio system

• Interchangeable backgrounds and on-set elements

• User-friendly control system with preset scenarios

Who suits this setup?
Organisations where different departments (HR, Marketing, Sales, Management) all want to use the studio for their own purposes.

Advantages:

• Maximum flexibility and ROI

• Suitable for all departments

• Presets make it easy to use

• Grows with the organisation’s needs

• Different content types possible

Disadvantages:

• Higher initial investment (€45.000 – €75.000)

• More planning and coordination required

• More complex technology

• Training for multiple users

Practical example:
A large accountancy firm uses this setup where HR records training videos, Marketing records new customer cases, and management shares monthly updates.

Which setup suits your organisation?

Ask yourself these questions:

Frequency of use:

• Daily/weekly → Multifuntional or Webinar Studio

• Monthly → Executive Studio or Interview Studio

Number of users:

• 1-2 people → Executive Studio

• Changing teams → Multifunctional Studio

• Large groups → Webinar Studio

Budget:

• €15.000-€25.000 → Executive Studio

• €35.000-€50.000 → Interview or Mobile Studio

• €45.000+ → Multifunctional or Webinar Studio

Content type:

• Management communication → Executive Studio

• Knowledge sharing → Interview Studio

• Training → Multifunctional Studio

• Events → Webinar Studio

Your next step

You now have a clear overview of the four most practical studio setups for corporate communication. Each has its own strenghts, applications and investments levels.

You solved the problem of “which studio suits us best?” with concrete information about each setup. You know exactly what each solution offers and what it costs.

At AVEX, we have much experience in creating studio setups that are actually used. Our approach? First, we thoroughly assess what you really need, then we tailor the technology to that.

Would you like to know which setup best suits your specific situation? Schedule a no-obligation consultation in which we assess your needs and make a suitable recommendation.

Contact us for personal advice or schedule a visit to our demo facilities in Breukelen.

👉 Schedule a meeting with Jacqueline here.