Back in the days when Julian Phillips was managing director at U.K.-based AV integrator Impact, he was looking for a New York-based partner that would allow Impact to offer the banks and other large clients achieve their dreams of establishing worldwide presences with the help of the pro AV industry.
A little more than a decade later, Phillips is excited to be celebrating the 10th anniversary of the Global Presence Alliance, a worldwide consortium of 28 AV integration firms who have helped each other have a global footprint without ever worrying about leaving their own home countries.
The Global Presence Alliance will host a formal celebration of the worldwide entity next month in Las Vegas at InfoComm 2018, reveling in their successes but also focusing on how much more work they have to do to continue building the alliance going forward.
In addition, GPA members will participate in a session that’s centered on the growth of AV over IP and how the alliance as a whole and particular members can better address those needs for their clients.
“Like most things, this started with a different intent than what it has today and became something much different than what it was originally supposed to be,” says Phillips, who is now executive vice president of Whitlock.
“I was looking for a transatlantic pro AV industry partner to meet the needs of Impact and its clients at the time so I talked to Randy Klein at Crestron and he mentioned Whitlock and another firm.”
The 28 annual dues-paying members of the Global Presence Alliance cover about 50 countries and 200 cities around the world. And, if you think it’s easy to become a member: be prepared for about three months of applications, interviews and other scrutiny before getting the stamp of approval.